Set up Meta Pixel

The Meta Pixel (previously Facebook Pixel) allows you to optimise your Meta (Facebook, Instagram, Messenger and Audience Network) ad campaigns by tracking traffic and conversions. Before you can set up the Meta Pixel on your Easol website, make sure you have a Meta Business Manager account and have a Pixel set up for your website.

How to set up the Meta Pixel

Step 1: Set up Google Tag Manager

Before getting started, make sure you’ve set up Google Tag Manager on your Easol account.

Step 2: Add the Meta Pixel to Google Tag Manager (GTM)

1. In your Google Tag Manager account, create a new Tag.
2. Under Tag Configuration, select Custom HTML.
3. Sign in to your Meta Business Manager account.
4. Go to Events Manager > Data Sources and select your Pixel (or create a new one).
5. Select Install code manually and click Copy code to copy the entire pixel base code.
6. Return to Google Tag Manager and paste the code into the Custom HTML container.
   1. Click the Advanced settings drop-down and select Once per page under Tag firing options.
   2. Under Triggering, select All Pages as the trigger. 
   3. Click Save.

7. Once the new tag is saved, you can use the Preview function to ensure Meta Pixel is correctly tracking your website pages.

8. Click Submit to publish changes.

Adding a Meta Pixel to GTM will install tracking on all pages except the universal Easol checkout pages. In order to install tracking to the checkout pages, follow the next steps to add the Meta Pixel to Easol.

Step 3: Add Facebook Pixel to Easol

1. Sign in to your Meta Business Manager account.
2. Go to Events Manager > Data Sources and select your Pixel.
3. Next, go to the Settings tab and find your Pixel ID (it should be something similar to 1537161396618001).
4. Open your Easol admin dashboard and go to Settings > Integrations.
5. Copy and paste your Pixel ID under Meta.
6. Click Save to publish changes.
7. Return to your Pixel in your Meta Business Manager, and use the Test Events tool to make sure it is tracking traffic and events as you browse your website.

The Meta Pixel will now be installed on all website pages.

Additional Resources

• Facebook Pixel Installation Guide 
• Facebook Pixel Standard Events on Easol