Step 6: Prepare for launch
Add SEO metadata to your website
Add SEO metadata to help ensure your website gets seen in search engines for relevant keywords. You can add a default metadata for your entire site as well as custom metadata per page and experience.
Set up 301 redirects for your website
If you're migrating your website from another platform to Easol, we recommend setting up 301 redirects under My site > Redirects to ensure your customers don't end up on a "404 error". Redirects are a best practice for SEO, as it allows search engine crawlers to identify and rank your new pages.
Review the launch checklist
Before you launch your website, make a test booking and run through the launch checklist to ensure everything is in order.