Step 4: Set up communications and marketing

Set up welcome emails

Use welcome emails to send an automated email to customers immediately after booking. While guests will receive an automated booking confirmation email, welcome emails are a great way to get your customers excited about the experience they have just booked, provide vital information and cover any FAQs.

Create promotions and vouchers

Increase sales by offering promotions and voucher codes. Promotions and voucher codes can be applied to a single variant (e.g. specific ticket type of an experience or room type of an accommodation), an extra or an entire experience or accommodation.

Set up Google Tag Manager, Google Analytics and Facebook Pixel

We recommend setting up Google Tag Manager, Google Analytics and Facebook Pixel to track your website traffic and optimise your marketing campaigns for conversions.