Set up Google Tag Manager

Google Tag Manager (GTM) is a tag management system that allows you to add code snippets to your website. This allows you to install third-party integrations such as Google Analytics, Facebook Pixel and live chat widgets.

Note: GTM is applied to all website pages except checkout pages. This means that if you have installed a live chat widget via GTM, the widget will not be displayed at checkout.

How to set up Google Tag Manager

1. Sign in to your Google Tag Manager account and select your website’s container or create a new container.
2. Next, navigate to the Workspace and find your container ID (formatted as "GTM-XXXXXX") in the top navigation bar.
3. Open your Easol admin dashboard and go to Settings > Integrations.
4. Copy and paste your GTM container ID into Google Tag Manager container ID.
5. Click Save to publish changes.
6. Make sure Google Tag Manager is correctly installed with the Preview and Debug mode.