Set up Google Analytics

Intro to Google Analytics and setup requirements

Google Analytics is a tool that allows you to track traffic, user behaviour conversions and more. Before you can set up Google Analytics on your Easol website, make sure you have:

• Created a Google Analytics account
• Created a Google Analytics 4 property
• Created a Google Tag Manager account

How to set up Google Analytics 4 (GA4) on Easol

Step 1: Set up Google Tag Manager

Before getting started, make sure you’ve set up Google Tag Manager on your Easol account.

Step 2: Copy your GA4 Measurement ID

1. Sign in to your Google Analytics account and go to Admin.
2. Under Property, select your GA4 property and go to Data Streams. Select the web stream and find your GA4 Measurement ID (formatted as “G-XXXXXXXXXX”).
3. Copy your GA4 Measurement ID.

Step 3: Add Easol’s GA4 template to Google Tag Manager

1. Download Easol’s GA4 template attached below. 
2. Sign in to your Google Tag Manager account and go to Admin.
3. Under Container, select Import Container.
4. Select Choose container file and upload Easol’s GA4 template that you’ve just downloaded.
5. Under Choose workspace, select Existing then click Default Workspace.
6. Under Choose an import option, select Merge, then click Overwrite conflicting tags, triggers and variables.
7. At the bottom of the page, select Confirm.
8. You will return to the main Workspace. Under Workspace Changes, select a variable called GA4 - Measurement ID. On the new screen, under Value, replace G-AAA00AAAA0 with your GA4 Measurement ID (formatted as “G-XXXXXXXXXX”).
9. If you would also like to pass events to Meta, return to the main Workspace. Under Workspace Changes, select a variable called Meta - Pixel ID. On the new screen, under Value, replace 000000000000000 with your Meta Pixel ID (formatted as a number).
   • Note: If you include your Meta ID via GTM, you do not need to include it under the integrations section on your Easol account.
10. Click Save.
11. In the main Workspace, click Submit and then Publish. Finally, select Continue to publish the changes to your Google Tag Manager container.

Additional Resources

• Configure Google Analytics 4 tags in Google Tag Manager
• Set up Google Analytics 4 events with Tag Manager