Facebook Pixel events on Easol
When you set up Facebook Pixel on Easol, the pixel will automatically track actions that visitors take on your website with Facebook standard events.
| Facebook Standard Event | Action on your website |
| PageView | A visitor views a page |
| CustomizeProduct | A visitor views a booking page |
| AddToCart | A visitor clicks Add to Cart or a number stepper on any item to select a quantity |
| InitiateCheckout | A visitor proceeds to the checkout page |
| Purchase | A visitor completes their purchase and makes a booking |
| CompleteRegistration | A visitor creates a customer account |
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