Facebook Pixel events on Easol
When you set up Facebook Pixel on Easol, the pixel will automatically track actions that visitors take on your website with Facebook standard events.
|Facebook Standard Event||Action on your website|
|PageView||A visitor views a page|
|CustomizeProduct||A visitor views a booking page|
|AddToCart||A visitor clicks Add to Cart or a number stepper on any item to select a quantity|
|InitiateCheckout||A visitor proceeds to the checkout page|
|Purchase||A visitor completes their purchase and makes a booking|
|CompleteRegistration||A visitor creates a customer account|
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