Set up marketing analytics
Marketing analytics is critical for tracking website performance, as well as optimising your website and marketing campaigns for traffic and conversions. Easol gives you full flexibility for integrating your favourite marketing analytics tools through Google Tag Manager (GTM).
How analytics integration works
Easol uses GTM, a tag management system, that allows you to add code snippets to your whole website — from your homepage to checkout. That means, before you can integrate any third-party analytics tools, you’ll first need to set up Google Tag Manager.
Through GTM, you can configure and customise the way third-party analytics tools track traffic and conversions.