Google Analytics (GA4) events on Easol

When you set up Google Analytics on Easol, the platform will track the below actions that visitors take on your website and pass these to your Google Analytics account.

Page view

The pageView event tracks when a page is viewed.

gtag('event', 'page_view', {
  page_title: 'Nomadic Festival',
  page_location: 'https://www.nomadic-festival.com/'
})

Add an item to the cart

The addToCart event signifies when a product or experience is added to the shopping cart.

gtag("event", "add_to_cart", {
  currency: "USD",
  value: 7.77,
  "items": [
    {
      "item_id": "dbdb87db-f1ac-4078-a7c6-7827204f94eb",
      "item_name": "Nomadic Festival",
      "affiliation": "Nomadic Festival",
      "coupon": "FREE",
      "discount": "-428.50",
      "item_brand": "Nomadic",
      "item_category": "experience",
      "item_category2": "Festival",
      "item_category3": "Music",
      "item_variant": "VIP Pass",
      "price": "428",
      "quantity": "2"
    }
  ]
})

Remove an item from the shopping cart

The removeFromCart event indicates the removal of items from the shopping cart.

gtag("event", "remove_from_cart", {
  currency: "USD",
  value: 7.77,
  "items": [
    {
      "item_id": "dbdb87db-f1ac-4078-a7c6-7827204f94eb",
      "item_name": "Nomadic Festival",
      "affiliation": "Nomadic Festival",
      "coupon": "FREE",
      "discount": "-428.50",
      "item_brand": "Nomadic",
      "item_category": "experience",
      "item_category2": "Festival",
      "item_category3": "Music",
      "item_variant": "VIP Pass",
      "price": "428",
      "quantity": "2"
    }
  ]
})

Begin checkout

The beginCheckout event marks the initiation of the checkout process. For example, a user has proceeded to the /checkout page.

gtag("event", "begin_checkout", {
  currency: "USD",
  value: 7.77,
  coupon: "SUMMER_FUN",
  "items": [
    {
      "item_id": "dbdb87db-f1ac-4078-a7c6-7827204f94eb",
      "item_name": "Nomadic Festival",
      "affiliation": "Nomadic Festival",
      "coupon": "FREE",
      "discount": "-428.50",
      "item_brand": "Nomadic",
      "item_category": "experience",
      "item_category2": "Festival",
      "item_category3": "Music",
      "item_variant": "VIP Pass",
      "price": "428",
      "quantity": "2"
    }
  ]
})

Login

The login event is triggered when a user logs into their account.

gtag("event", "login")

Sign up

The signUp event is recorded when a user creates a new account on the platform.

gtag("event", "sign_up")

Add payment info

The addPaymentInfo event signifies the addition of payment information during checkout.

gtag("event", "add_payment_info", {
  currency: "USD",
  value: 7.77,
  coupon: "SUMMER_FUN",
  "items": [
    {
      "item_id": "dbdb87db-f1ac-4078-a7c6-7827204f94eb",
      "item_name": "Nomadic Festival",
      "affiliation": "Nomadic Festival",
      "coupon": "FREE",
      "discount": "-428.50",
      "item_brand": "Nomadic",
      "item_category": "experience",
      "item_category2": "Festival",
      "item_category3": "Music",
      "item_variant": "VIP Pass",
      "price": "428",
      "quantity": "2"
    }
  ]
})

Purchase

The purchase event occurs when a successful transaction is completed.

gtag("event", "purchase", {
    transaction_id: "T_12345",
    value: 25.42,
    currency: "USD",
    coupon: "SUMMER_SALE",
    "items": [
    {
      "item_id": "dbdb87db-f1ac-4078-a7c6-7827204f94eb",
      "item_name": "Nomadic Festival",
      "affiliation": "Nomadic Festival",
      "coupon": "FREE",
      "discount": "-428.50",
      "item_brand": "Nomadic",
      "item_category": "experience",
      "item_category2": "Festival",
      "item_category3": "Music",
      "item_variant": "VIP Pass",
      "price": "428",
      "quantity": "2"
    }
  ]
})

Generate lead

The generateLead event occurs when a customer submits an enquiry form. 

Note: This applies to forms set up using the Easol enquire feature only, not external integrations.

gtag("event", "generate_lead", {
    company: "Nomadic",
    form_name: "2024 event enquiry",
    form_id: "00000000"
    enquiry_id "12345678" 
})

User Id

This data is passed alongside events if the user is signed in.

{
  "userId": "00000000-0000-0000-0000-0000000000",
  "userName": "First Last",
  "userEmail": "email@easol.com",
  "userCurrency": "USD"
}