Set up and manage ambassadors

Ambassadors are an individual, media or partner incentivised to promote your brand's experiences. On Easol, you can invite ambassadors to your account and reward them for driving traffic or sales.

In the dashboard, you can view an ambassador's campaign activity, including last click, total clicks, last sale, total sales and total value.

How does it work?

Each ambassador is assigned a custom link. When a customer clicks on this custom link, a cookie is added to the customer’s browser with an expiry time of 30 days. Easol uses this cookie to determine whether a booking is a referral from a specific ambassador.

• Referrals are counted when a customer books an experience on the same browser, while the cookie is still active, the sale will be affiliated with the ambassador. Even if the customer uses a new tab or a new window, or returns another day, the sale will still be affiliated as long as it’s the same browser with the cookie present.
• Referrals are not counted when a customer uses a different browser, clears their cookies, or uses a private browsing session when they book an experience.

Note: If a customer clicks on more than one ambassador custom link, the last link that has been clicked will be the only ambassador that is affiliated with the booking.

How to set up an ambassador

1. Get your ambassador to go the sign up page on your site and create an Easol account. This is your site address with /sign-up at the end (the path). For example: yourdomain.com/sign-up.
2. Once they have registered an account, go to Marketing > Ambassadors in your dashboard.
3. Under Add a new ambassador, enter the email address your ambassador used to create their Easol account. Click Add ambassador.
4. Select your new ambassador from the list. Click Generate link.
5. Choose a product from the list to generate a direct link to an experience or enter a custom URL. If the ambassador links should span all products, use the Homepage or initial booking journey page as the custom URL. This will track all sales from that point so long as the customer doesn't navigate away.
6. Click Save.
7. The generated URL is now saved in your clipboard and added to the ambassador's list. 

Tip: Use a link shortening tool like bitly.com to customise your links for ambassadors.

How ambassadors can view their campaign activity

Ambassadors can also view their campaign activity by logging in to their account via the log in page on your site and navigating to Your Account > Campaigns from the main menu. The page URL is your site address with /log-in at the end as the path, for example: yourdomain.com/log-in