Intro to packages

With packages, you can sell a set combination of experiences, accommodations and extras as a single bundle. All packages have a set guest count (1-person package, 2-person package, 3-person package etc.).

There are two components of packages:

1. Included elements - These are the items that are automatically added to cart when a customer selects a package. Included elements can only be experience variants or extras. 
2. Booking journey - These are a series of optional items that a customer chooses to build a package. Booking journey items can be experience variants, extras or accommodations.

You can create a package with included elements only, booking journey only or a combination of both. Package items can also have modifiers for further customisation.

Note: Check that your website theme supports packages. The latest version of Nomadic and Alchemist are the only standard website themes that are currently compatible with packages. If you’re unsure, get in touch at support@easol.com.

Use cases

Packages are great for:

• Promo bundles - Offer a discount when customers purchase multiple items with various options (e.g. ticket and hotel package, with several accommodation options)
• Premium bundles - Offer premium items as a bundle (e.g. VIP package with exclusive accommodations and extras)
• Quick buy - Make it easy for customers to book multiple items that are often purchased together (e.g. ticket and RFID credit)
• Create your own experience - Allow customers to build their own package in a simple, guided booking journey (e.g. tickets, accommodations, workshops, travel)

Types of packages

There are two types of packages with different pricing strategies: Sum total packages and Custom price packages.

Stock management

Packages don’t have their own stock — availability is set by the stock inventory of the elements included in the package.

A package is displayed as “out of stock” when:

• Any of the included elements is out of stock.
• All of the options in a booking journey step are out of stock or unavailable (e.g. occupancy levels do not match, dates not available) and the booking journey step is required.

Learn more about managing availability.

Booking management

Custom price packages can be added to both new bookings that are manually created or existing bookings.

To update a package in an existing booking, you’ll need to remove the package from the booking first and then add a new package.

Note: Packages cannot be added to recommendations.

Learn more about managing bookings.

Reporting

You can track sales on packages with the following reports:

Sales report

Use the Package filter to view sales made through a specific package or all packages in general. The following columns can provide package-specific data:

• The Package displays which package the associated sales line item was booked. 
• The Package element list price shows the price the item would have been sold at if it had been sold outside of the package. Applies to custom price packages only.

Package element sales report

View the sales of custom priced packages by package items, ideal for tracking and comparing performance of items. For example, if you’re selling a standard ticket across multiple packages, this report gives you a breakdown of how many standard tickets were sold in packages in total and what the list price value of those tickets would have been had they been sold individually.

Package revenue report

View the sales of custom priced packages by package, ideal for tracking and comparing performance of different packages. This report also provides a breakdown of total discounts and markups from package sales, by comparing the total package sales to the sum of the items sales at original pricing. This is a great way to inform pricing strategies in the future.