Intro to packages
With packages, you can sell a set combination of experiences, accommodations and extras as a single bundle. All packages have a set guest count (1-person package,. 2-person package, 3-person package etc.).
There are two components of packages:
- Included elements - These are the items that are automatically added to cart when a customer selects a package. Included elements can only be experience variants or extras.
- Booking journey - These are a series of optional items that a customer chooses to build a package. Booking journey items can be experience variants, extras or accommodations.
Note: Check that your website theme supports packages. The latest version of Nomadic is the only standard website theme that’s currently compatible with packages. If you’re unsure, get in touch at email@example.com.
Packages are great for:
- Promo bundles - Offer a discount when customers purchase multiple items with various options (e.g. ticket and hotel package, with several accommodation options)
- Premium bundles - Offer premium items as a bundle (e.g. VIP package with exclusive accommodations and extras)
- Quick buy - Make it easy for customers to book multiple items that are often purchased together (e.g. ticket and RFID credit)
- Create your own experience - Allow customers to build their own package in a simple, guided booking journey (e.g. tickets, accommodations, workshops, travel)
Types of packages
There are two types of packages with different pricing strategies: Sum total packages and Custom price packages.
|Sum total packages||Custom price packages|
|How it’s priced||The final price is automatically set by summing up the prices of its individual items.||The final price is custom set by you. There’s also the option to assign an included value to specific items so that customers pay extra above a set threshold — great for generating extra revenue on high-demand items.|
|How it’s displayed||Sum total packages are displayed in carts, booking confirmations and other customer communications as individual items, rather than the package itself.||Custom price packages are displayed in carts, booking confirmations and reports as a package. Customers will not get a breakdown of pricing for individual package items.|
|How discounts work||Discounts can be applied to sum total packages using promotions and vouchers.||Discounts can be applied to custom price packages by setting a price that’s below the sum of the individual items. Promotions and vouchers aren’t compatible with custom price packages.|
|Use cases||Ideal for quick buy bundles to make purchasing a set of items easier.||Ideal for bundle deals and premium packages.|
|Example of reporting||
A sum total price package containing a $100 ticket and a $500 accommodation is sold for $600.
In the sales report, two entries are created:
A custom price package containing a $100 ticket and a $500 accommodation is sold for $550.
In the sales report, three entries are created:
Packages don’t have their own stock — availability is set by the stock inventory of the elements included in the package.
A package is displayed as “out of stock” when:
- Any of the included elements is out of stock.
- All of the options in a booking journey step are out of stock or unavailable (e.g. occupancy levels do not match, dates not available) and the booking journey step is required.
To update a package in an existing booking, you’ll need to remove the package from the booking first and then add a new package.
Note: Packages cannot be added to recommendations.
You can track sales on packages with the following reports:
Use the Package filter to view sales made through a specific package or all packages in general. The following columns can provide package-specific data:
- The Package displays which package the associated sales line item was booked.
- The Package element list price shows the price the item would have been sold at if it had been sold outside of the package. Applies to custom price packages only.
Package element sales report
View the sales of custom priced packages by package items, ideal for tracking and comparing performance of items. For example, if you’re selling a standard ticket across multiple packages, this report gives you a breakdown of how many standard tickets were sold in packages in total and what the list price value of those tickets would have been had they been sold individually.
Package revenue report
View the sales of custom priced packages by package, ideal for tracking and comparing performance of different packages. This report also provides a breakdown of total discounts and markups from package sales, by comparing the total package sales to the sum of the items sales at original pricing. This is a great way to inform pricing strategies in the future.