Review the launch checklist

Before you launch your website, make a test booking and run through the launch checklist to ensure everything is in order.

Website

1. Are all your experiences, accommodations and extras set up?
2. Are all your variants accurate?
3. Have you merchandised your experiences/accommodations?
4. Have you added SEO metadata to all your website pages?
5. Have you set up 301 redirects for existing URLs that will be removed or changed?
6. Have you added a favicon to your website?
7. Did you set up promotions and voucher codes?

Communications

1. Are your booking notifications switched on?
2. Did you receive a welcome email?
3. Have you set up guest fields to collect guest details during and after checkout?

Analytics

1. Is Google Analytics installed and is it accurately recording traffic?
2. Is Facebook Pixel installed and is it accurately recording events?

Payment and Admin

1. Are your customer payment methods set up correctly?
2. Are your payment and bank details accurate? 
3. Did you set customer terms and conditions?

Additional resources

• How to migrate your website to Easol like a SEO pro