Intro to pricing experiences and accommodations

On Easol, pricing for experiences and accommodations are set by variants and extras. You can then use modifiers to create additional options to variants and extras.

Note: The currency of prices displayed on your website is determined by the customer's IP address. See here for more information on currencies.

What are variants?

Variants are all the options within an experience or accommodation sold – they’re the items your customers will be purchasing at checkout, such as a festival ticket or a suite in a resort. Experiences and accommodations need at least one variant in order for customers to make a booking.

There is no limit to the number of variants you can create.

Variants for experiences

There are two types of variants for experiences:

• Per Person Variant – As the name suggests, this can be used for anything you sell on a per person basis, such as an entry ticket that admits one person to your experience.
• Per Unit Variant – This allows you to set a per person pricing and a maximum occupancy. This is great for options that accommodates more than one person, such as a group ticket or a double room that can be booked by either two guests coming together or a single person. Per unit pricing also allows you to create price tiers, so that the per person price changes depending on the number being purchased.

If you have a lot of variants, we recommend sorting them into segments to make it easier for customers to navigate and book the right variant for them.

Learn how to create variants for experiences here.

Variants for accommodations

All variants for accommodations are priced on a per night basis. Once you have variants set up for accommodations, you can override the pricing of each variant on specific dates by managing availability. This allows you to easily adjust pricing depending on the season (e.g. increase pricing for high season).

Learn how to create variants for accommodations here.

What are extras?

Extras are add-on items that can be sold on top of experience variants, such as spa treatments, equipment hire and airport transfers. Each extra is sold on a per unit basis. There is no limit to the number of extras you can create.

Like experience variants, you can also group extras into segments to make them easier to navigate for customers.

Learn how to create extras here.

What are modifiers?

Modifiers allow you to provide additional options to your variants and extras at the time of booking (e.g. time slots, food options). This can be applied to both experiences and accommodations. 

Variant modifiers are arranged into Modifier Groups. This allows you to set different types of options for a single variant. For example, a food and wine festival may sell a half-day ticket where customers can choose from two time slot options (first modifier group) and three workshop options (second modifier group).

There is no limit on the number of variant modifiers you can create. 

Learn how to create modifiers here.